People, Places & Design Research specializes in audience research for cultural non-profit organizations, including places that emphasize art (e.g., art museums, performing arts), history (e.g., historic sites, history museums), science (e.g., science and natural history museums), and nature (e.g., aquariums, botanic gardens, zoos). Essentially, we help museums understand their audiences in ways that inform planning and decision-making. Most often, our projects focus on audience analysis, visitor research for exhibit development, and problem-solving on visitor experience issues. We offer a full range of research services and collaboration with various professionals such as administrators, strategic planners, designers, educators, public relations and marketing specialists, development /fundraising specialists, and interpretive staff.
We have worked with a wide variety of types of educational/leisure attractions - including approximately 150 interpretive or cultural organizations such as:
