African Burial Ground, New York City: 'Front-end' research for exhibits in an interpretive center (multi-site intercept interviews in New York City, and focus groups); collaborating with Amaze Design for the National Park Service
Bell Museum of Natural History, Minneapolis MN: Community research to inform the concept planning for an expanded and relocated museum, exploring the public's perceptions of art, nature and science; collaborating with Andrew Merriell & Associates, exhibit designer
Boston Children's Museum: Boston Black Inside Out: Program evaluation of visitor participation in multicultural programming and its impact on black visitors' perceptions of the Museum, also including evaluation of diversity training workshops for Museum staff (National Endowment for the Humanities grant).
Brooklyn Botanic Garden, Brooklyn NY: Four-season audience analysis, describing visitor characteristics and investigating their perceptions and interests; analysis of audience segments.
Children's Museum of Southeast Connecticut, Niantic CT: Market analysis to explore the public's awareness and use of the museum as well as perceptions of a possible change in location (subcontract to Anne Butterfield Company)
Connecticut Science Center, Hartford CT: Audience research for exhibit planning and consulting about visitor experience issues on selected galleries for this new museum (under construction); collaborating with Jeff Kennedy Associates and Thinc Design
The Georgia Aquarium, Atlanta: Consulting about audience research and evaluation: identifying needs, describing and recommending a multi-departmental process
Heritage Museum & Gardens, Sandwich MA: Consulting related to master planning: review existing audience research reports, facilitate a staff workshop, recommend key issues and steps
Historic Deerfield, Deerfield MA: Visitor orientation study to inform architectural programming and graphic design for improvements to the central campus.
Lincoln Cottage, Washington DC: Storyline testing to analyze visitors' likely reactions to the proposed tour of President Lincoln's summer residence, conducted for the National Trust for Historic Preservation (National Endowment for the Humanities grant)
Louisiana State Museum, New Orleans: 'Front-end' research for an exhibition about Hurricane Katrina and its impacts on New Orleans, using intercept interviews in three states and focus groups of local residents
Maryland Science Center, Baltimore MD: Begin formative evaluation for Science on a Sphere, investigating the use and value of add-on computer kiosks; also, outline a process of collaboration with a similar project with the Science Museum of Minnesota.
Monterey Bay Aquarium, Monterey CA: Summative evaluation of Tide Pool Olympics, a multimedia multi-player game focusing on conservation messages (responsible tidepooling) for a school-age audience
Museum of International Folk Art, Santa Fe NM: Dream On: Beds from Asia to Europe, Summative evaluation of this temporary exhibition - a first about beds and cultural variation (sleeping high, sleeping low, sleeping on the move).
Mystic Seaport, Mystic CT: Consulting on master planning, identifying and refining issues about visitor experience that could be pursued with audience research; for Haley Sharpe Design.
New York Hall of Science, Queens NY: Summative evaluation of Connections, an exhibition about networks, links and connections in any form (funding from the National Science Foundation).
Northeastern University, Boston MA: Program evaluation of pilot family programs for the PASTEL project - using science content at arts venues (Museum of Fine Arts, Boston Symphony, collaborating with the Museum of Science and the Physics Department at Northeastern University); National Science Foundation planning grant.
Owens Thomas House, Savannah GA: 'Front end' visitor research for the Reinterpretation Project, which will reshape the content of the tour of this house to include interpreting the African slave quarters and a perspective that emphasizes whites and blacks together in the household (National Endowment for the Humanities planning grant).
Whitaker Center for the Arts & Sciences, Harrisburg PA: Audience research for master planning, addressing issues about the composition of the audience, use/interest in temporary exhibitions, defined space and experiences for preschool children, and logistical issues, with Roto Studio, master planners
Conferences: AAM, APGA, ASTC, Arts Reach: Sessions and presentations by Jeff Hayward included:
"Designers, Creativity and Evaluation" at American Association of Museums /Boston (co-chairs: Jeff Hayward and Veronica Jackson, Jackson Design Group),
"Defining Your Public Image, to Frame the Challenges in Connecting Audience Development with Your Mission and Operation" at American Association of Museums /Boston;
"The Uses and Benefits of Audience Research" at American Public Gardens Association /San Francisco;
"Did the World Around Us achieve its Big Ideas?" at Association of Science and Technology Centers /Louisville KY;
"Using Evaluation to Help Guide Environmental Messages in a Science Exhibition," at Association of Science and Technology Centers /Louisville KY;
"Audience Research Extends Your Mission and Informs Your Work on Identity," luncheon speaker at Arts Reach /New York City;
"Are You Ready for Audience Research?" at Arts Reach: National Arts Marketing Conference /New York City
